Changing Behavior: Closing the Feedback Loop
Presented by: Dr. Robert Gifford
The Ten Dragons of Unsustainability, and How to Slay Them.
What are the barriers to increasing our pro-environmental behavior? Ultimately, no matter which policies are implemented at the macro level, climate change and related environmental problems can only be ameliorated one person (or one organization) at a time: each person on the planet makes daily choices, and it is the aggregation of these billions of choices that will determine many environmental outcomes. Generally, the focus has been on “10 things you can do.” However, because so many people are not doing as much as they might, the important question to answer first is, “Why are you not doing what you could do?” This talk will describe the “ten dragons of unsustainability” and offer some ways to overcome them, so we can actually get to “what you really can do.”